Lipault Paris is not getting the scale and CAC to LTV economics they desire at this stage of the business.
Discounts are only available twice a year. Otherwise, there is a strict no discount policy for their products.
Lipault Paris only started exploring paid channels a few months before hiring EcoBrand, so EcoBrand needed to build the growth marketing strategy from scratch.
Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.
Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
Build a strong customer acquisition strategy from learnings from our experiments and targeting users in different stages of the conversion funnel.