The idea for Monde, formerly known as Stylizen, was fairly simple—create a platform for savvy shoppers that provides up-to-date inventory in fashion and beauty, and aggregates content from only the best retailers across the globe.
The goal? Curate and streamline the art of online shopping, so consumers can spend less time searching, and more time wearing.
Working with the team, we defined a name, strategy, and visual and verbal identity that could encapsulate a brand that’s both classic, and universal—and one that could also stand out in an increasingly saturated market.
Supporting the brand’s vision, to introduce ‘a new world of style’—one that informs and supports users in the hunt for items they love, the website needed to be refined, inspiring, and easy to use. It also needed to consider a bank of content that’s constantly in-flux— from photography, to text, to shoppable products, sourced from any number of international retailers. Our role was to ensure the platform complemented that information, rather than working against it.
The approach to the identity, stemming from the idea of monde, or ‘world,’ in French, references the coordinates of a map, and the logomark, a near-perfect globe—creating a brand symbol that’s strong and visible, and translatable too as a favicon on social media. A series of icons also brings a level of intimacy, or a window into the world.
Through a confident and editorial tone of voice, the website blurs the line between transaction, inspiration, and information—giving consumers the option to shop product, immerse themselves in an editorial story, or be inspired by something new. Weaving our tone of voice throughout, Monde brings to life subtle nuances in language inspired by the brand’s global reach, and the romance of travel.
Like a magazine, the site moves between different modules—always clear and straightforward to navigate, but then again, always surprising.